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Behind the Scenes of Elli Moody Greeting Cards

I recently received a lovely email from Elli Moody, after she had stumbled across Card and Gift Blog. Checking out her greetings cards, I loved her designs and wanted to share them with you. Elli was also kind enough to answer a few questions for this mini interview, so we can learn the story behind the illustrations.

1. How did Elli Moody Greeting Cards get started?
I’ve always loved sending and receiving post and always created my own cards for friends and family. I did my degree in Illustration but worked in education for five years after I graduated. I still drew a lot during that time and built up a collection of designs that I realised would work well as greeting cards. I had a few designs printed and started selling them to local shops – which surprised me by going well! I’m now working on lots of new designs and hoping to expand my network of stockists.

2. What is your inspiration?
I have two little boys who are a big inspiration (and lots of trouble) and I tend to have lots of ideas when I’m driving along which get scribbled down on odd bits of paper which I then find months later and wonder what they are..

3. How does a design evolve?
I usually start with a specific occasion in mind and sketch out some rough ideas before drawing and colouring the final design. I also regularly go back through old ideas and drawings and re-work anything that catches my eye.

4. What are your plans for the future?
I hope to recruit some sales agents this Spring to cover most of the UK, and I have also had interest from distributors overseas, which would be an exciting development. I’m always working on new designs which I hope to add to the range soon.

5. What is your ideal gift to receive?
I’m never disappointed with a book! A new favourite is Poppy Treffry’s ‘Free and Easy Stitch Style’ which has got lots of inspiring ideas for sewing projects.

6. What are some of your favourite websites?
I love browsing through Etsy, the on-line children’s design magazine Small, the Print and Pattern blog and the Sweet Fine Day blog.