Take a Sneak Peek Behind the Scenes of Rosie Wonders
In our new industry interview we’re talking to Rosie Marshall from Rosie Wonders.
Tell us a little about yourself and your company?
I run Rosie Wonders, an East London-based design company. We make beautiful handmade greeting cards, jewellery and surprises; inspired by all things vintage, which I hope will evoke a sense of nostalgia and appeal to children and adults alike. The picture above is of me at Liberty embellishing Mother’s Day cards!
Describe your typical working day …
This generally entails doing the things that keep the business running like emailing, invoicing thinking and planning ahead. What I would like to be doing is designing all the time, but this comes in short bursts when I can fit it in or when I need to because stores are starting buying for a card season. Not ideal but the reality of running a business.
What is the best thing about your job?
The excitement of knowing that anything is possible (within budget restraints) there are endless possibilities when you’re a designer. The freedom to be creative is an amazing thing that I am lucky to have.
Do you use any special techniques to create your products?
I have developed my own technique for making the hand-stitched jewellery but I make that less and less now that the business is growing. I have some design secrets but they will remain secrets!
Your products …
What is your personal favourite product in your collection?
Our temporary tattoos have been quite a success so far so from the card range I would have to say the new tattoo you cards are one of my favourites but we have over 250 designs so there are others too. I have to mention the ABC range because this has also been very successful. My favourite cards to look at are probably the beaded range because they’re quite delicate and pretty. Or the snowdome Christmas collection.
What are the most popular products in your range?
ABC collection including Alphabet print and Tattoos
What are you working on at the moment?
I’m working on a range of Russian Doll paper brooch cards; a collection called ‘Trinkets, toys and souvenirs’; a Russian doll and toy limited edition print; children’s party invitations; new baby cards; new wedding cards and the A-Z of Christmas, which will be available this year.
What do you have planned for 2013?
I’m hoping to build on taking our products to Japan. We have a list of lovely Japanese stockists but I would like to go there and promote Rosie Wonders further in Japan. I would also like to exhibit in Paris at Maison et Objet if my application is accepted. Perhaps open a pop up shop somewhere in East London however this may have to wait till next year.
Your inspiration …
What inspires your products?
Vintage objects and toys. The 1950’s. Childhood. Trying not to follow trends, which means, when possible, not really looking at what other people are doing.
What other cards and gift designers do you admire?
Elena Deshmukh her handmade cards are elegant and beautiful, and she still does everything herself which is amazing. Kim from Lucky Bird who’s lovely foiled illustrations make me smile. The Rifle Paper Company seem to have mastered the art of stationery. Laura from Dear Prudence makes cards with her lovely illustrations inspired by wildlife. Ruth Martin at Cockpit Arts also makes nice cards. Becky Baur and Madam Chalet also design really lovely cards.
You’ve read the interview and now it’s time to see more! Visit the Rosie Wonders website.