Take a Sneak Peek Behind the Scenes of Ella Goodwin Illustration

In today’s ‘Behind the Design’ interview we’re catching up with Illustrator, Ella Jane Goodwin.

Tell us a little about yourself and your company?

Miss Ella – I am an illustrator based in Norwich and I make whimsical illustration for cards, prints, jewellery and fabric. My background is in animation and costume making so much of my work is quirky and textural as well as being character based.

Describe your typical working day.

I am an incredibly early bird. Often waking up at 4 the morning with a fizzing brain, which forces me out of bed not long after! I do like to spend my evening with my family so this works out well. I love that early part of the day when the worlds still asleep. Powered by tea and marmitey crumpets I usually check orders and emails first thing. Orders will then be made up ready to be sent out later in the morning. I also teach part time online on a BA Graphic Design and Illustration course so I will check in with my lovely students and see how they’re doing and give them feedback. Mid morning I will get on my big pink bicycle with orders and tinkle off to the post office. When I get home the rest of the day will be spent sketching for ideas, illustrating and colouring interrupted by the odd ball of fluff running across my drawings or keyboard in a somewhat obvious hint for food!

What is the best thing about your job?

Freedom. I love that I can organise my time completely how I want to. I can work in my pyjamas and if I want to finish early I can just start earlier, if I want a couple of days away I can juggle my schedule and I can work anywhere in the world.

Do you use any specialist techniques to create your products?

I hand draw my illustration and then use lots of different collected textures to colour them. So I am always collecting different media to use and scan whether it be fabrics, papers or washes of paint. I have also recently got really into carving stamps so I plan to experiment with printing more.

Your Products

What is your personal favourite product in your collection?

Percy the cat is the centre of most of my illustrations so my favourite would have to be him on his sewing machine sewing himself a catsuit! (shown at the top of the post). This was the first ever Percy image and inspired many more.

What are the most popular products in your range?

The most popular cards are “Catsuit” and ‘Curled Up Love”. Of my other products the mirrors are proving very popular and the Merkitty necklace is a best seller of the jewellery.

What are you working on at the moment?

I am working on a concertina book based on Percy’s dreams of a circus life. So expect to see Percy in many incarnations of circus performer!

What do you have planned for the year ahead?

I did my first Designers/Makers market last month and will be at Spitalfields with them monthly this year. 19th April is the next one as they are the third weekend of every month. I hope to get out more to meet my customers at these kinds of events as well as putting together more themed card collections. I also have some wonderful wooden handled bags that I am putting together which I have designed and had cut from beautiful oak veneer, which will be very unusual and desperately cute, watch this space!

Your Inspiration.

What inspires your products?

My family (son, hubbie, two cats), vintage trinkets and illustration, crafts, travelling to beautiful places always sparks new ideas for invented worlds and characters.

What other card and gift designers do you admire?

Mab Graves, Gemma Correll, Donna Wilson, Alice Potter

What current or upcoming trend are you’re coveting?

I’m always a bit late with trends but currently very into overly sweet wrapping on my orders including hand made mini pompoms and using my hand carved stamps.

Thank you Ella!

Visit Ella’s website.


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