Guest Speaking for New Designers
Last week I was invited down to London to be a guest speaker at The Paper Girls PR Masterclass. Although I’ve done odd bits of public speaking in the past, it’s the first time I’ve actually spoken about blogging or the card and gift industry. Despite being a little nervous, the day was very exciting for me and a huge success for the attendees, so today’s post is a quick introduction to The Paper Girls and the other wonderful speakers from the workshop. If you’re considering learning more about PR or just want to browse the lovely websites of the guest speakers I hope you find it useful.
The PR Masterclass is an intensive, day long course ran by The Paper Girls aka Abigail Warner and Lucy Ledger. As successful designers, they have developed this classroom-based workshop to help ‘up and coming’ designers organise a PR strategy that can help take their business to the next level.
My role on the day was to give a quick talk about what I do (Card & Gift Blog, Piccadilly Lane etc.) and then provide a little wisdom on the world of blogging. The talk covered … approaching bloggers to feature your brand, guest blogging and creating your own blog. I hope it was a success, and the attendees found a few tips to use in their own business. Unfortunately due to a rather hectic schedule I had to dash off as soon as the day finished and wasn’t able to stay for the post-workshop drink and mingle. I was however able to hear all of the other fabulous speakers; they were all very helpful, talented people and I encourage you to take a look at what they do.
Charley Beard from London Bride – a hugely successful blogger and stylist, who has created London Bride, the most beautiful, inspirational wedding blog. Charley provided lots of amazing tips on how to work with wedding blogs and creating a desirable brand.
Sharon Little from the Greeting Card Association – an important and influential figure in the greeting card industry, Sharon gave lots of valuable advice about the trade market and provided lots of information on where to find free and cheap resources to help grow your creative business.
Helen Sharland from Cutture – as the Founder of the wonderful Cutture, Helen was able to provide real-life advice on how Cutture developed into a successful business; sharing some top tips on how to market a creative business.
Zeena Shah from Zeena Shah – a successful Designer-Maker, Zeena has grown her screen-printing business from nothing and gave some great insights into how she built up and maintained PR relationships to grow her business.
Tamryn Lawrence from Candid Apple PR – a PR professional and member of the CIPR (Chartered Institute of Public Relations) Tamryn was a co-host for the day and gave lots of incredibly useful advice on how to successfully develop a PR strategy.
Alongside the PR Masterclass, The Paper Girls have developed class-based workshops and online courses to inspire and educate. Abigail and Lucy are both incredibly dedicated to sharing their expertise and deliver lots of information in a friendly, straightforward manner. To find out more about up and coming courses please visit The Paper Girls website.
I am intending, when I have a few minutes to spare, to publish the tips I shared on the day, so keep your eyes peeled for my blogging tips!