Take a Look Behind the Scenes of Feral Sphere
In this interview, we’re chatting with Holly James from Feral Sphere
Tell us a little about yourself and your company?
I’m a recent art graduate who’s set up my own business, Feral Sphere, with help from the Prince’s Trust. My aim is to create a simple and colourful line of comfortable clothing and accessories. It’s my belief that what we wear can dramatically affect the way we feel, so by making ethical, bold and considered apparel I hope to encourage people to curate themselves to feel confident and positive.
Describe your typical working day …
I spend most of my time in front of the computer doing research, replying to emails and getting in touch with people. I’m still trying to settle into a routine of managing all of my online outlets, and I’m beginning to recognise areas of potential improvement so there’s lots of work to be done there! If I go to the print workshop to make something, I get up at 6am to ensure I’m at the studio bright and early, and I’d typically stay at the studio until it closes.
What is the best thing about your job?
I love that I’m free to create what I want using ethical, social and cultural elements that I feel strongly about. I get to feel like I can make a difference somehow.
Do you use any special techniques?
I use screen and block printing, but these are both things that I’ve had to learn fairly recently. The most important equipment I use is my imagination and creativity, and everything else I learn how to do when it becomes necessary.
What is your personal favourite product in your collection?
I’m particularly pleased with the Monaco Tee. I find that it epitomises the look and the concepts I want to communicate. I want my products to be bright and bold enough to make you feel like you stand out, but at the same time minimal enough to make them accessible for people to wear to work. They’re serious and fun in equal measure.
What are the most popular products in your range?
My tote bags are proving to be especially popular, and I think it’s not only because they’re super practical but also as they’re environmentally friendly; there’s no better excuse for guilt-free shopping!
The Forest Note also appears to be a favourite, just because, you know, it’s cute!
What are you working on at the moment?
I’m working on a really exciting collaboration! Alex Stone, who operates musically under the guise of Weatherglass, has agreed to make an album in response to some of the aesthetics and ideas he sees in Feral Sphere. Then, in turn, Lulu Nunn and Anthony Autumn of HOAX Publication, will create original creative writing in dialogue with the new music. It’ll be my job to bring the text and sound elements together through the design of the CD case.
What do you hope to achieve in the next year?
I’m trying to expand my product range by not only diversifying what I offer, but by collaborating with others to help promote other creatives and inspire completely new projects. Ideally, I’d like to be seen as a facilitator of ideas, or a hive of experimentation, rather than ‘just’ a shop.
What inspires your products?
In a strange way, my belief of perfection as a failure inspires what I make. I think the more one strives for perfection, the more evident flaws become. I don’t believe in perfection in the traditional sense of the word, because although it’s a cliche, it is the flaws that make things interesting. So instead of trying to be perfect, I can just be me, and I would like to influence others to just be themselves too.
What other cards and gift designers do you admire?
Really, I admire all the little indie stores selling their wares in brick and mortar boutiques on the fridges of city centres, and those of us trying to make it online through Etsy and the like. I try not to look too much at other people’s things just in case I subconsciously copy it, but I derive a great deal of motivation from seeing others handmade shops flourish.
What current or upcoming trend are you’re coveting?
I don’t know if it’s up and coming, but I’m pretty influenced by Japanese aesthetics. Anything from traditional wabisabi concerns up to the super cute kawaii craze.
You’ve read the interview and now it’s time to see more! Visit the Feral Sphere website now.