Get a Sneak Peek Behind the Scenes of Psychopants
Say hello to …
Lisa Donati from Psychopants.
Tell us a little about yourself and your company?
I am Glasgow born and based. I also studied at Glasgow School of Art, where I was fortunate enough to be based in the Mac building for 3 years. We launched late 2011 and our name, Psychopants, was one of the shortlisted names of my roller derby career. Our designs are fuelled entirely by our passion for strong geometric graphics and a sweet take on modern life.
Describe your typical working day …
I’m a very early riser, kick-starting the day at 3 or 4 in the morning. I love the still of a new day like to get a few hours work in sans interruptions before my daughters wake. Then it’s wham bam into the nursery/school runs. I try to squeeze in a 30 minute run to clear my head before heading back to work. If I’m out meeting clients I generally use my bike to get around. I’m in bed by 8:30 pm most nights.
What is the best thing about your job?
Flexibility and the excitement of realising new ideas.
What would you like to do next with the business?
At the moment we are widely represented in independent stockists throughout Scotland.We are keen to expand and are currently looking for agents to represent us UK wide.
What ‘top tip’ would you give to someone starting a business?
Trust your instinct. Listen to your peers with experience and utilise social media for all its worth.
Your Products …
What is your personal favourite product in your collection?
Can I use two please! The fox – simple, clean, cute; geometry and pattern and the Acrobats (shown at the top of the post) for fun times. 🙂
What are the most popular products in your range?
The Alphatonic, launched late last summer is most definitely our most popular.
Our mini range ‘Wee Gems’ is also very popular as customers tend to buy 2 or 3 at a time.
Are you working on any new products at the moment?
We’re currently working on a few collections including an outer space theme and a new animal collection.
What products do you want to introduce in the next year?
We’re experimenting with different textures and printing methods at the moment, which we will be launching late summer.
Your Inspiration …
What inspired you to start your business?
I was an interior designer which was difficult to negotiate with 2 very young children, particularly when a project was on site. Launching Psychopants allowed me to channel my creative energy with complete flexibility.
What inspires your products?
I’m hugely inspired by geometric forms and raw textures. I’m a minimalist to the core and deeply moved on a daily basis by the urban landscape. My daily run is peppered with photo stops.
What other card and gift designers / brands do you admire?
1973, they represent a broad spectrum of artists miles away from the generic standard of the high street. I particularly like the style of Hello Marines voluptuous dames and the bold simplicity of 1973’s Grafik collections.
Thank you Lisa!