Social Media Experts to Add to Your Marketing Radar.

There’s no doubting that social media can be a powerful tool for marketing your card or gift business. But if you’re new to social media who do you go to for help?

Who’s the best person to teach you the basics?

As the online world seems to be brimming with “social media experts” it can be a little tricky to be sure exactly who knows their stuff.

It can be easy to waste your time reading articles by people who know a little but don’t offer any real depth.

All this means wasted time, time you don’t have.

In an effort to skip this annoyance I’ve compiled a quick list of 5 Social Media experts. Each are all-round educators but have special knowledge of at least one social media platform in particular.

Try following them today and see what social media insights you can pick up to boost your business.


Facebook: Amy Porterfield.


amy porterfield website


Amy Porterfield is an online marketer and co-author of ‘Facebook Marketing All In One for Dummies’ and a ‘Social Media Strategist’. Amy has worked in the Marketing sphere for over 12 years and today creates educational programs for small businesses and entrepreneurs.

Her most recent online program is ‘FBinfluence’, which teaches businesses how to grow a lucrative fan base, increase engagement and turn fans into buyers.

Having witnessed Amy’s training first hand I can say that’s she’s super smart, straightforward and know’s Facebook in and out.

Top Reads by Amy Porterfield:

How to Increase Fan Engagement on Your Facebook Page

#007: How to Get More Facebook Fans

Take Action: Follow Amy Porterfield on Facebook.


Twitter (& Google +): Guy Kawasaki.


guy kawasaki website


Guy Kawasaki is a writer, speaker and evangelist. Currently Chief Evangelist at Canva, (a position he previously held at Apple) Guy has advised some pretty impressive world-leading companies on their social media strategies.

The author of 13 books, he’s got a wealth of knowledge that he is always sharing. Definitely one to follow, Guy has racked up 1.46m followers on Twitter and just shy of 7 million followers on Google +.

Follow his accounts for a great example of how social media can be used to great effect.

Top Reads by Guy Kawasaki: 

How to Use Twitter as a Twool

How to Avoid Twitter Cluelessness

Take Action: Follow Guy Kawasaki on Twitter and Google Plus.


Pinterest: Melanie Duncan.


melanie duncan website


Melanie Duncan is an online coach and a retailer of luxury homewares. These two roles combined make her a great expert for the card and gift community. Founder of the Entrepreneuress Academy, Melanie gives great advice in a simple, friendly and engaging manner.

A particular expert in all things Pinterest-related Melanie has created two online courses for social media marketing on Pinterest: ‘The Power of Pinning’ and ‘Contests that Convert’.

Look out for practical tips that you can start using today to boost your results on Pinterest.

Top Reads by Melanie Duncan: 

How to Grow Your Email List Using Pinterest

How to Integrate Your Pinterest and Facebook Marketing

Take Action: Follow Melanie Duncan on Pinterest.


Instagram: Sue B Zimmerman.


sue b zimmerman website


Known as the #InstagramGal and #TheInstagramExpert, Sue B Zimmerman is one to watch for Instagram Marketing tips. She teaches entrepreneurs, business executives and marketing professionals how to make the most of the Instagram platform.

Founder of the online Instagram course Insta-Results and author of the #1 eBook ‘Instagram Basics for your Business’, Sue has a wealth of knowledge on this new social media platform. 

Keep your eyes peeled for tips on how you can use Instagram to enhance your marketing mix.

Top Reads by Sue B Zimmerman: 

How To Get More Likes On Instagram With Post Notifications…

Instagram Marketing Tips for Retailers…

Take Action: Follow Sue B Zimmerman on Instagram.


Linked In: Lewis Howes.


lewis howes website


While not always the most popular social media platform for the card and gift community, Linked In should not be overlooked. If there’s one person that can convince you of the power of Linked In it’s Lewis Howes.

A former sportsman and founder of the Sports Executive Association and Sports Networker, Lewis is a speaker, author and entrepreneur.

Importantly for Linked In marketing, Lewis is the co-author of ‘LinkedWorking: Generating Success on the World’s Largest Professional Networking Website”.

Top Reads by Lewis Howes:

Take Action: Follow Lewis Howes on Linked In.


Not sure which social media platform is best for your business?

Read ‘Which Social Media Platform is Best for Your Business‘ to find out.