An Epic List of the Best Twitter Accounts for Card & Gift Folks
If you’re not quite sure who to follow on Twitter, you’re in the right place.
If you think you might be missing out on some great accounts that could help your card and gift business, you’re in the right place.
Following on from last week’s Beginner’s Guide to Twitter blog post, this week I want to give you a run down on some of the top Twitter accounts that you should be following.
If you’re hoping to use Twitter for your business then it’s worth hunting out people in the industry to follow. Today’s list are industry related accounts and individuals sharing unique updates that could help your business.
Currently the list is over 60 accounts and I am sure there are some amazing accounts that have slipped my mind so I will keep updating it.
Ok, we’ll start it off really simple with where you can find me on Twitter.
Card & Gift Network ~ @cardgiftnetwork
This is the Twitter account of this here blog. Follow me to get the latest updates on new posts from the blog; industry-related news and tips; new product finds; chances to promote your card & gift business and general support.
Trade Magazines & Directories.
Greetings Today is a trade magazine that covers all aspects of the UK greetings card industry – from art and design to publishing, print and retailing.
Gifts & Greetings Review is dedicated to gifts, greetings cards and supporting the retail trade.
Art Buyer is the magazine for the global art licensing industry.
Progressive Preschool is a cross-category trade publication & awards event for preschool products. They cover nursery, toys, gifts, homewares, publishing, apparel and licensing.
MOYO Magazine is an online magazine dedicated to surface pattern design. They provide industry advice & inspiration.
Craft Business Magazine is the UK’s largest circulated craft trade title. Their Twitter feed brings you the latest industry news, expert opinions and product trends.
Total Licensing is a worldwide magazine for the licensing industry. It’s read in 104 countries by 80,000 people.
The Licensing Book is a New York based trade magazine devoted exclusively to the licensing industry.
Gift Focus is a trade magazine focusing on the giftware industry.
A Chicago based publication sharing updates on the latest news, products and trends in the giftware industry.
The official Twitter feed of Independent Retailer, America’s independent retailing information source.
Professional Jeweller is a magazine providing news, analysis and trends for jewellery professionals.
David Heasman is the founding director of The Wholesaler UK. An online trade directory of genuine wholesale suppliers.
Trade Shows & Fairs.
If you’re a visitor or exhibitor it’s worth following the official accounts of your favourite trade shows.
Spring Fair & Autumn Fair are trade show’s held twice per year at Birmingham’s NEC.
Top Drawer is a trade show held twice a year in Spring and Autumn.
PG Live is an annual trade show for the greetings card industry.
Pulse is a design-led trade show held annually in May.
The Twitter account of the London Stationery Show organisers. This team is also behind other fab stationery events including National Stationery Week, World Stationery Day & Stationery Magazine.
Home and Gift is a trade show held annually in July at Harrogate’s exhibition centre.
Industry Associations & Organisations.
The UK’s Greeting Card Association is a great place to find out all the latest news on the industry.
The Greeting Card Association is the U.S. trade association of the greeting card industry; it represents greeting card and stationery publishers and suppliers.
The GA is the trade association for giftware professionals. They aim to provide resources for information and promotion to the gift industry.
The GHTA works to lead and transform the gift and home industries.
The Design Trust is for individuals aiming to start, run & grow a design or crafts business. They provide business & marketing blogs, a newsletter, startup guide, Business Club and Online Business School.
The FSB is the UK’s leading small business organisation. This is their main Twitter account but if you search FSB you might also find a Twitter account local to your area that is also worth following.
This Twitter feed provides updates from UK Trade & Investment. The agency helps UK-based companies to export & grow overseas, and international companies establish & expand in the UK
ACID is a trade organisation committed to raising awareness & encouraging respect for intellectual property. A must-follow account if you’re a designer.
Not many of the industry awards have their own Twitter accounts but there are a few worth following. These accounts will keep you up to date on award-related news and most importantly … deadlines for entering.
Retail Experts & Campaigners.
Retail expert, Mary Portas, founder of the Portas Agency and high street campaigner.
Team Mary is Portas is the official online community. Look out for tweets covering retail campaigns and supporting small businesses.
Free tips and updates on keynotes, workshops, mentoring and 1-2-1 coaching from retail expert Clare Rayner.
Campaign led by Clare Rayner to encourage consumers to support local, independent retailers. You’ll find information and updates on all their annual campaigns including Indie Easter and Indie Christmas.
The official Shop Small Twitter page is created by American Express, the account has all the latest updates on the annual Small Business Saturday campaign.
If you’re a designer-maker looking to license your designs, or a retailer looking for new licensed products to stock then it’s worth following licensing companies.
Market Place Websites
Market place websites can be great to follow for a number of reasons. If you sell on the site you will keep up to date with their latest news. & if you’re not a member of their site you might pick up a few tips on what to promote and when. Big sites will often have dedicated marketing departments and keeping a sneaky eye on them via your Twitter feed will give you ideas of how you can promote your business.
Showcasing designers and makers who sell products online. The team produce a daily blog and quarterly wish list.
Individuals & Experts
The home of all things Blue Eyed Sun & more. This account is run by Jeremy Corner who as well as being the company director is also a Sage Business Expert, Industry Speaker and writer of Blue Eyed Sun’s Greeting Card Blog for Retailers.
An account that aims to connect buyers and suppliers in the UK gift industry.
Blogger at The Paper Chronicles and Editor-in-chief of Stationery Trends.
A professional speaker on all things digital. Warren can often be seen at industry trade shows, sharing wisdom on eCommerce, social media and more. This knowledge is also shared on his Twitter feed.
Sales Marketing & B2B development agency with an interest in independent Designers & supporting Local Businesses.
Rachael Taylor & Beth Kempton teach e-courses called ‘The Art & Business of Surface Pattern Design’. A great account to follow for designers.
Greetings card enthusiast helping to spread the word about the industry and card products.
If you run you own shipping it’s worth keeping an eye on any updates from your local mail service. Especially when it comes to last posting dates for Christmas or price increases.