Interest in Royal Wedding Grows as the Big Day Gets Nearer
With the royal wedding of Prince Harry & Meghan Markle less than a month away I thought it would be interesting to take a quick look at how the greetings & giftware industry are commemorating this upcoming event.
Even if you’re not overly interested in the event itself, it is worth noting how interest in the event has grown; a factor which may trigger similar growth in interest for Royal Wedding memorabilia; creating a potential market for both designer-makers and retailers.
It’s also a great chance to look at some new gift products!
Searching for Royal Wedding Memorabilia
Reviewing Google Trends today I found that in this last week Google has seen the highest number of searches for the term “royal wedding” to date.
As you will see from the graph below the popularity of the phrase has been building over the last 6 weeks, and we’re now at the highest level it’s been since this time last year. There is also a higher level of interest than when the wedding news broke at the end of last year.
This pattern of interest is most likely going to continue to grow as the wedding date gets nearer. Making the next few weeks a vital time for designers, makers and retailers who want to sell royal wedding themed products.
The key buying period for this occasion is likely to be the week running up to the wedding day on Saturday 19th May. Giving consumer-facing businesses just 3 weeks to prepare product offering and marketing strategies.
With that in mind let’s take a look at some of the products currently on offer.
What Royal Wedding Memorabilia is Available?
For retailers keen to make the most of growing interest in the Royal Wedding there are a lot of products to choose from. For this quick look, I’ve picked half a dozen of my favourites.
Historic Royal Palaces
As you would imagine Historic Royal Palaces are one of the key places to find royal wedding memorabilia. They have put together a strong collection, offering royal fans the official Royal Wedding Commemorative China and complementary products such as biscuit tins, tea towels and trinket boxes.
The Royal Wedding China is a limited edition fine bone china collection, decorated by hand in platinum and 22-carat gold. Made in Staffordshire, England (as is traditional with this type of commemorative china) the design features the royal couples’ initials intertwined with a wedding bow, a border of royal coronets. The china is finished with swirling details incorporating the national emblems of the United Kingdom: the English Rose, the Scottish Thistle, the Irish Shamrock and the Welsh Daffodil.
Contrasting the traditional tone of Commemorative China, Historic Royal Palaces also have a range of memorabilia with modern illustrations; featuring designs by renowned British illustrator Milly Green. This embossed tin is filled with Ginger and Triple Choc Biscuits and makes an ideal keepsake once the biscuits have gone.
Contrasting the official Wedding China, Emma Bridgewater has chosen to commemorate the Royal Wedding with the creation of two 1/2 pint mugs, which will be available from award-winning boutique Daisy Park.
Produced in Emma’s signature style, the large, chunky mugs are simply decorated with text and illustrations. The result is modern memorabilia that will surely appeal to younger royal fans.
Designer Victoria Eggs has chosen the classic tea towel as the perfect piece of royal wedding memorabilia. The ‘Harry & Meghan Royal Wedding Tea Towel’ is beautifully illustrated with rose garlands, wedding bells, Windsor Castle and a Queen’s Guard. Designed to be the perfect Royal Wedding souvenir the design is finished with the date, location and names of the happy couple.
Designer Sophie Allport has created a fine bone china mug to celebrate the wedding. The commemorative mug features a carriage procession from St George’s Chapel at Windsor Castle. Harry and Meghan are pictured in the first carriage with HRH Queen Elizabeth II in the second carriage with HRH Prince Philip. The Queen’s corgis, Lupo and Meghan’s beloved Guy the Beagle and Bogart the Labrador-shepherd cross are also involved in the procession with red, white and blue confetti sprinkling down.
The ‘Royal Wedding Luxe Biscuit Tin’ from Biscuiteers is a limited-edition tin fit for a royal. Inside the hand-illustrated gift tin, royal family aficionados will find a fanfare of 16 hand-iced biscuits; regal-inspired treats including the royal coach, union flags, exquisite heels, a beautiful designer wedding dress, engagement ring and even a fabulous three-tiered commemorative wedding cake!
The last Royal Wedding memorabilia is for people who want to throw their own party to celebrate Harry & Meghan’s big day. The ‘Party Like Royalty’ collection by Ginger Ray, which will be available from high street retailer Paperchase has everything a party needs from red, white and blue bunting to mini golden crowns and novelty glasses.
Stocking & Selling Royal Wedding Memorabilia
If you’re thinking of stocking some Royal Wedding themed products you need to be quick. Order from your suppliers this week and be careful to check delivery times. You will want to ensure you have everything ready to go the week before the event.
Similarly, if any designers and makers have stock of products now is an ideal time to remind your retail customers and offer quick turnaround on orders.
For those of you selling direct to consumers you also need to start thinking about your marketing campaigns, getting resources ready for email and social media marketing campaigns.
Check out our Business Hub for resources to help you promote your Royal Wedding wares.