Get Your Marketing & Selling in Order with these Business Boosting Talks

The greetings card and giftware industries are constantly evolving; giving business owners a lot to learn to stay at the forefront of those changes. Luckily for the savvy business owners, trade shows (such as the upcoming Autumn Fair) are addressing these educational needs once again in their programme of live events.

When the show kicks off in a few weeks (3rd – 6th September) exhibitors and visitors will have a chance to see 4 days worth of seminars, alongside ‘Meet the Expert’ Clinics and much more. All of these business boosting live events are designed to give companies in our industry an introduction, or tips to an important business topic.

In today’s post I wanted to showcase 11 of the talks that I think will prove most interesting and useful to designers, makers and retailers; whether you’re online, offline or both.

Sunday 3rd September

Starting the show, Sunday 3rd September has 3 interesting talks to look out for from The Wrapped Agency, Jeremy Corner of Blue Eyed Sun, and The Giftware Association.

Between them, these expert speakers will cover some integral subjects from winning more customers, and competing with larger / cheaper competitors to the very future of our industry.

1. How do I Market my Website Online in Order to Get More Customers?

Delivered by: Becky Matheson-Bruce, Senior Manager and Katy Eady, Brand Strategist & Founding Director of The Wrapped Agency

Topic: Marketing & Branding

Where: Inside Retail Hub (5B80 – C81)

When: 11:00 – 11:30

2. The Digital High Street is Approaching; How to Future-Proof Your Business

Delivered by: Jeremy Corner, Managing Director – Blue Eyed Sun

Topic: Retail / eCommerce

Where? Master the High Street (5K110)

When: 12:15 – 12:45

3. Competing with Larger Retailers and Discount Stores as an Independent

Delivered by: Henri Davis, Independent Retail Advisor and Chairman – The Giftware Association

Topic: Retail

Where: Master the High Street (5K110)

When: 13:45 – 14:15 (also Monday 4th, 13:15 – 13:45 and Tuesday 5th, 13:45 – 14:15)

Monday 4th September

Continuing on Monday, the seminars give us our first trend briefing of the show from trend experts WGSN. There will also be the first of a three part Web Check-Up series from Inside Retail Editor, Sophy Searight and Simon Pryce, Director of Skylight Media.

I was lucky enough to meet Sophy when I spoke at Spring Fair in the past, and I’ve seen many wonderful websites for businesses in our industry built by Skylight Media, so I know this pair really know their stuff!

There will also be a talk from Google Digital Garage’s Abbey Oladapo, on the subject of Google Analytics. I’ve recently done a tonne of training and become certified in Google Analytics, so I’m very aware of just how important this is for any business wanting to succeed online.

4. SS18 Home and Gift trends briefing LIVE

Delivered by: WGSN

Topic: Retail

Where: Inside Retail Trends and Inspiration Catwalk (4J70)

When: 11:10 – 11:40 or 15:10 – 15:40

5. Web Check-Up Part One: My Website – Why Isn’t it Selling?

Delivered by: Sophy Searight, Editor, Inside Retail and Simon Pryce, Director, Skylight Media.

Topic: eCommerce

Where: Inside Retail Hub (5B80 – C81)

When: 11:45 – 12:15

6. Google Digital Garage: Know your business with Google Analytics

Delivered by: Abbey Oladapo, Lead Trainer and Partnership Consultant, Google Digital Garage

Topic: Online Marketing / eCommerce

Where: Inside Retail Hub (5B80 – C81)

When: 12:30  13:10

Tuesday 5th September

On Tuesday we have the second part of Sophy Searight and Simon Pryce’s Web Check-Up series. There is also 3 other talks that stood out for me, covering diverse subjects including: the dominance of Amazon, Integrating online and offline stock and learning to engage with customers online. All integral subjects, especially for retailers who are trying to balance online and offline selling.

7. Web Check-Up Part Two: New website? How do I get what I want this time?

Delivered by: Sophy Searight, Editor, Inside Retail and Simon Pryce, Director, Skylight Media (as above).

Topic: eCommerce

Where:  Inside Retail Hub (5B80 – C81)

When: 11:45 – 12:15

8. Will you be Left Behind by the Amazon-Dominated Online Environment of the Future?

Delivered by: John Romanoski, Head of UK Business Development, MMP Living

Topic: Retail / eCommerce

Where: Inside Retail Hub (5B80 – C81)

When: 12:30 – 13:10

9. Integrating Online and Offline Stock: A case-study on how Robert Welch Designs saved 70 hours weekly admin by integrating their webstore into their back office operation

Delivered by: Andy Richley, Marketing Manager, Khaos Control

Topic: Retail

Where: Inside Retail Hub (5B80 – C81)

When: 13:20 – 13:50

10. How Do I Engage with my Customers Online?

Delivered by: Ilaria Leone, Editorial Content Producer, Made.com

Topic: Online Marketing

Where: Inside Retail Hub (5B80 – C81)

When: 15:30 – 16:00

Wednesday 6th September

For the final day the seminar schedule is fairly light, allowing visitors to spend more time checking out the exhibitors. There is however the third and final part of the Web Check-Up series. For this last part, the pair will look towards Google AdWords. Online Ads are a great way to bring traffic to a website, but you need to know what you’re doing before you start spending money, so I think this last seminar pick is definitely a must see.

11. Web Check-Up Part Three: Google AdWords – Am I Wasting Money?

Delivered by: Sophy Searight, Editor, Inside Retail and Simon Pryce, Director, Skylight Media (as above).

Topic: Online Marketing

Where: Inside Retail Hub (5B80 – C81)

When: 11:45 – 12:15

Find Out More

Autumn Fair 2017 runs from the 3rd September – 6th September (with Volume Halls opening a day earlier on Saturday 2nd September). To find out more and register for your ticket, please visit the Autumn Fair website.

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