that’s me, Charlotte Biggs, founder of this here Card & Gift Netwok
I love greetings cards; I’ve got boxes full of all the cards I’ve ever received. Gift giving? Yep, love that too; although I still find some people tricky to buy for. The card & giftware industry? Yes! I love the creativeness and kindness that can be found in the designs and the people that make up our industry. I love the online world too; even when my website does something odd for no apparent reason.
In case you were wondering, I also love… stationery; books; writing lists; movies (even some pretty terrible ones); indie music; cherry coke, anything Harry Potter related; cookie dough ice cream; Muse; cats; abstract expressionism; Ross Noble, anything mint flavoured; Supernatural; festivals; bubbles; tulips; Cabin Pressure & pretty much any John Finnemore comedy; strawberry sorbet, vodka & champagne cocktails; Frank Turner; doodling; The West Wing & Aaron Sorkin creations generally… and probably a hundred other things I can’t recall right now.
I love to meet people who are passionate about what they do. And it really doesn’t matter what that “thing” is that they love. People who are passionate about something are infectious (in the good way). When it comes to the world of cards & gifts, I want to help passionate creatives build the business of their dreams.
I consider myself an “industry insider”. I’ve spent 6 years working for a greetings card publisher and another 7+ years as a freelancer helping card & gift companies get noticed online. So, fair warning, this does mean I am a little biased. It also means however that I’m very fortunately placed. I can share the very best of the industry with you.
OK I can sense a little confusion, why is this important? Because it means my training is in research. Which funnily enough turns out to be super useful if you have to spend your time reading up on the lastest online marketing techniques or working out why some online shops make it, and others don’t.
I like to think anything is possible. For the few who’ve said “what about (insert highly unlikely thing)?” OK, you got me, not that. Tsk. What I’m trying to get across here is that if you want to make it in the card & gift world but are struggling, don’t panic, you can do it! Perhaps you’re not getting enough sales or you don’t understand how to ‘segment your email campaigns to improve your CRO’ (yeah, that’s a real thing), well figuring that sort of stuff out is possible. You just need the right help, preferably in small, bitesize pieces.
You probably got this from the last point but it’s worth stressing that I’m not really into being negative, so I will always try my best to look for the positive. It just seems a much simpler way to get things done. I can’t always keep it going 100% of the time, but generally if you work with me, you’ll find me looking on the bright side and it works best if you’re positive too.
The shop (coming in 2017) gives the community members who want extra help with online marketing or online selling access to products and services. These additional paid services help fund the website and mean that 99% of what I do stays free.
There seems to be a growing idea online of “community not competition” and I love this. There’s plenty of room for us all and I believe that by working together, sharing knowledge and supporting each other we can each be successful in our own way and make our greetings card and giftware community stronger. You can get involved by joining the community.
I like to keep improving, and I believe this will always be reflected in Card & Gift Network. I’m always reading, researching and learning new stuff, which will be passed on through the community. Plus it’s not exaggerating to say that I usually have a few dozen ideas for improvements in my head at any point in time.