Learn How to Promote & Sell Cards and Gifts Online

Card & Gift Network’s online school is for designers, makers, publishers and retailers that want to sell more online. Here you’ll find tips, articles & resources to make marketing easier.


If you’re new to online marketing or eCommerce these introductory guides will help you get to grips with the basics.



Learn how to get the right message in front of the right people at the right time.


Discover how to find leads, win customers and set up a system for repeat buyers.


Which Social Media Platforms Are Best for Your Business?

4 Questions to Ask When Deciding Which Social Media Platforms You Should Use. Social media can give a huge boost to businesses, but how do you know which social media platform to use? With a growing number of social media channels 'out there' how do you determine...

6 Simple Tips for Perfect Product Images

How to Make Your Brand Images Stand Out from the Crowd. With an increasing focus on good photography across marketing and social media channels getting the right brand images for your company is essential. For this week's marketing tips I want to give you a run down...

The Best Twitter Accounts for Card & Gift Businesses to Follow

An Epic List of the Best Twitter Accounts for Card & Gift Folks If you're not quite sure who to follow on Twitter, you're in the right place. If you think you might be missing out on some great accounts that could help your card and gift business, you're in the right...


Did You Know?

76% of card and gift companies have at least one social media account; making it the most popular form of online marketing for the industry.


Free Stuff to Help Your Business Grow

Access free resources to help you promote your business and sell your greetings and giftware products online.

“I’ve known Charlotte for about two years now, and during that time, I’ve been constantly impressed not just at her knowledge of all things ‘card and gift’, but her absolutely tireless and selfless devotion to everything she does, from the Card & Gift Blog to Piccadilly Lane, and everything in between.
Having expert knowledge of a topic is one thing – being prepared to devote so much of your time to sharing that knowledge in an effort to help other people is another entirely. I have shamelessly picked Charlotte’s brains on a wide array of topics for as long as I’ve known her, and have never received anything less than a patient, fulsome and fact-filled reply from her: she always finds the time to give you her complete attention, and if she can’t find time, then she makes it. I have long held the belief that she is someone who doesn’t actually sleep.
Her combination of professionalism, expertise and a rare generosity are combined with a genuine will to see others fulfil their potential, and as such, she is perfectly placed to make anything to which she turns her attention into a massive success. Her mentoring skills are second to none. She also has a fantastically droll sense of humour which I imagine must come in very handy when dealing with some of my more moronic emails.”
Sue Lee

Pennychoo Cards

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Discover the industry's most common online marketing mistakes & how to solve them!

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Learn the industry's most common online selling mistakes... and how to solve them!

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10 Simple Steps to Creating Amazing Product Submissions

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