Top Drawer Announces the Launch of New MR. Sector
The organisers of January’s Top Drawer have recently announced the launch of MR. A new show sector dedicated to the men’s market.
The new area will be presented as a concept store, showcasing an exclusive edit of the hottest, out of the ordinary men’s fashion accessories and jewellery.
The Rise of Menswear
With the menswear market set to outperform womenswear globally by 2020, MR. has been developed in response to industry demand.
Growing interest in the sector means that retailers need to be ready with the right products. To help buyers prepare, Top Drawer organisers will present a dynamic display of the UK’s most design-led accessories, jewellery, grooming and lifestyle products for men.
What We Can Expect to Find in MR.
As the first lifestyle trade show of the year, Top Drawer’s MR. will be bringing the latest offerings and newest brands to its audience of influential buyers.
Utilising their impactful and enticing curation skills they will present a first look at the type of products consumers will be seeking in the coming weeks, months and years.
Brands which will be featured in the new sector include Arne Jacobsen Watches, Mr ELK, Il Bussetto, Anchor & Crew, Thomas Clipper, Double00, Orbitkey, Mahi Leather and Secrid.
The MR. Trail
A complimentary trail (aptly named the MR. Lifestyle Trail) has also been designed to help guide buyers through a mens’-focussed edit of curated products and key exhibitors.
Like all of Top Drawer’s trails the MR. Lifestyle Trail will pinpoint key products and must-see exhibitors that push the boundaries of creativity and innovation.
Find Out More
Top Drawer Spring/Summer 2019 edition runs from the 13th-15th January at Olympia London in Kensington.
To find out more about the show and register to attend please visit the Top Drawer Website.