Take a Sneak Peek Behind the Scenes of Whale and Bird
Say hello to …
Jamie Macdonald from Whale and Bird.
Tell us a little about your company …
Whale and Bird is a brand new greetings publisher from Oxford. Focusing on the quirky and funny side of things.
Describe your typical working day …
I’m currently still working a full time job while I get Whale and Bird up and running. It is for a fairly large card and gift retailer who sell lots of rude, funny and offensive cards. I’ve been working there for the past few years so have gained a fair insight in how the card industry works. I also get a decent idea of what people like from their cards.
What is the best thing about your job?
Probably showing friends and family our card designs. I spend so long looking at the images when formatting them for products and our website that I end up forgetting they are actually funny so sometimes worry that they aren’t as good as I thought. But showing them to people and seeing them laugh makes everything better.
Tell us a little about your Designers
We are kicking things off with work by two different designers. The first is Brainless Tales which is a web comic that has been posting up a new picture every day for the past 5 years or so. A mix of dry humour and a liberal dose of puns and let’s face it, who doesn’t like puns! The second range is Randy Otter, who is also known as artist Aaron Jay. I first came across Aaron’s work many years ago via a T-Shirt website called Threadless which is full of user submitted work. He has a great style and I was delighted when he agreed to let us publish some of his work in card form.
Your products …
What is your personal favourite design in your collection?
I’d probably have to choose either Hold Your Hand (an oven glove with a big dorky smile!) or Eating Competition (it’s all in the detail)
What are the most popular products in your range?
We are a bit too new to have a stand out design. ‘Coffee is a drug’ and ‘Supplies’ seem to be leading the way so far though.
What plans do have for your business in 2013?
As a new company we are mainly going to be focusing on getting ourselves out there and into some shops. We are going to be trialing some of our designs in a few shops very soon and if everything goes to plan we will be at PG Live for our first trade show.
Your inspiration …
What inspires your design selection?
I think the most important thing is that I have to like the designs. If they make me laugh or smile then I’m fairly confident other people will like them too.
What card and gift designers or brands inspire you?
Hazel Bee! Her drawings are so simple yet each one somehow manages to contain so much character, style and humour.
Thank you Jamie!
The cards shown in today’s Behind the Design interview are my personal favourites from the collection. They retail at £2.50 each and can be purchased direct from the Whale and Bird website.